Thursday, March 27, 2008

Boston Product Management Association Promotional Video

Jerold Gefland, principal owner of Boston Digital Video shot and produced a short promotional video for the Boston Product Management Association. The video provides a glimpse of the March 20 meeting where the featured speaker, Steve Johnson of Pragmatic Marketing provided an update on Product Management in 2008.

I made a brief appearance in the video along with several of my fellow board members. Check out this two minute video and see what BPMA is all about. Let me know what you think.

Sunday, March 23, 2008

Silicon Valley Product Management Association Newsletter

Ivan Chalif, a Senior Product Manager at Strong-Mail Systems wrote an insightful titled, "I am NOT the CEO of my Product" in the March /April issue of the Silicon Valley Product Management Association Newsletter. He outlines several reasons, such as his lack of control over staffing / resource decisions and macro level strategy. He concludes that the product manager's role is much more like a Chief Operating Officer (COO) than a CEO. While the COO has some strategic responsibility, the role is more focused on tactical, and short-term operational management, which means he is responsible for the development, design, operation, and improvement of the systems that create and deliver the firm’s products/services. The COO is more involved in the day-to-day operations working in a roll-your-sleeves-up and get-your-hands dirty function, which is more aligned Product Management activities.

You can register here for free email updates from the SVPMA