The world is going bonkers over Twitter, and frankly, I don't get it.
Robert Rosenthal posted this awesome video clip on his Freaking marketing blog.
Twitter could be useful, but there is so much drivel, I can't see how serious professionals can find it productive. (of course, Western Union once said something like that once about the telephone - "The telephone has too many problems to be considered a serious method of communication. The invention has no value for us")
We used to say there is a lot of litter in the literature. Now we can say with confidence: there is too much litter on twitter ©
