Wednesday, November 11, 2009

Pricing & Licensing Roundtable at ProductCamp Boston Nov 2009

I spent a great day at the Microsoft R&D Center in Cambridge on Saturday, Nov. 9 collaborating informally with about 150 product managers and marketing professionals at ProductCamp Boston. This was the 2nd ProductCamp event in Boston, and another huge success.

I organized a session on Software Pricing & Licensing. I want to thank Jim Geisman founder of Software Pricing Partners, and Amy Konary Research Director at IDC for providing their expert perspective. About 15 people participated in the Pricing & Licensing session, and 11 expressed an interest in setting up a local online networking group as a place to gather and collaborate further. (
I've been asked by the BPMA board to do this within the general forum while membership on our new online community builds up - once that reaches a critical mass, we'll split it out into a separate subgroup.)

You can download the slides from my session here in pdf format. The slides include links to some good pricing books and online resources.

my favorite highlights of the day at ProductCamp include:
Steve Johnson's Keynote on managing your career using the Pragmatic Framework

John Monsour's (of Zig Zag Marketing) session: How Product Mgmt. & Product Mktg. Can Drive Company, Market & Product Strategy.
Alan Armstrong (of eigenworks) session: Credibility and Authority for Product Management & Product Marketing: Practical steps. Alan has a great tag line: "NAIL IT THEN SCALE IT".

My Flickr photoset from the day is here.

I want to extend a big Thank-You to Brooks Rutledge for his extraordinary dedication, effort, and leadership in organizing this event which provides a huge value to participants. Also, thanks to the ProductCamp Sponsors for making the day possible.

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