Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST.
Executives spend too much time wordsmithing vision statements, mission statements, values statements, purpose statements, and aspiration statements—and nowhere near enough time trying to align their organizations with the values and visions already in place.
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